In harmony with the environment

The logo features the rarest bird in the Black Forest The stylised wood grouse is a distinctive part of the Duravit logo. It was introduced as early as 1937 and was explained thus by the then managing director, Eduard Cronn: “The wood grouse is the largest, most beautiful and rarest bird in our forests. At all times, its image should carry greetings from our beautiful Black Forest homeland to all four corners of the world.” It is an attractive reference to Duravit’s attachment to its roots – and to how maintaining these roots has shaped the values of the company: ecological responsibility is today enshrined in Duravit’s guiding principles.
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